Confidential · Prepared June 2026

Prepared for VCG Electrical Services

Google Business Profile + Google Ads · Growth Engagement

Be the electrician Houston calls first.

When something goes wrong with the power, or a homeowner finally decides on a whole-home generator, the first thing they do is Google it. We make sure VCG Electrical is who they find, on the map and at the top of the ads, so the right jobs come to you. You keep doing the electrical work. We bring the calls.

Prepared for

VCG Electrical Services

Julio Olivares · Houston, TX

Prepared by

Alex Rocha

Owner & Founder, Mastodon Marketing

Scope

Profile + Ads

Google Maps · Search · Calls

Terms

Month-to-month

Starts at $750, grows on results

Mastodon Marketing ↓ Scroll

01 · The problem

When someone needs an electrician, they Google it. Right now, they are not finding you.

Every week, homeowners and business owners across Houston go to Google looking for a licensed electrician or a generator installer. They are ready to spend. Here is what they are typing in:

whole home generator installation houston

licensed electrician near me

generac installer katy tx

24 hour emergency electrician houston

What a Houston buyer sees the moment they search

Google · Ad vcgelectricalservices.com

VCG Electrical Services · Houston Electrician & Standby Generators

Licensed electricians for homes and businesses across Greater Houston. Whole-home generators, panel upgrades, 24/7 emergency service. Free estimate.

4.6 ★ rated · Serving all of Houston metro · Call now

Inbound call · Memorial, TX

Homeowner · whole-home generator quote

These people are not browsing. They have already decided they need the work done. They have the problem, the budget, and a deadline in mind. They are going to call whoever shows up first and looks the most trustworthy. That should be you. Today, it usually is not. That is the whole problem, and it is fixable.

A whole-home generator install runs well into five figures, and a commercial job can run higher. Missing even a handful of those a year you should have won is real money left on the table. The math does not get better by waiting.

Four reasons the jobs are going to someone else

01 · Invisible

Not on the map

When Houston searches for an electrician, Google shows a map with the top three pins. If you are not one of them, you never get the call. Most buyers never scroll past those three.

02 · Trust

A thin Google profile

No photos of finished work, few reviews, missing info. Next to a competitor with 40 reviews and a gallery of jobs, the buyer picks the one that looks safer with their money.

03 · Ads

No ads on the money searches

The very top of Google is paid ads. Right now your competitors sit there for the searches that turn into real jobs, and you are nowhere on the page that matters most.

04 · Pipeline

Feast or famine

Work comes from referrals and word of mouth, so it is either too much or not enough. You cannot turn jobs on when the crew has an opening, and idle crews cost you money.

02 · Why us

This is exactly what we do for Houston contractors and trades.

High-ticket local businesses where one good job is worth thousands and the customer starts on Google: construction, home services, specialty trades. Same playbook, same result. It maps directly to a Houston electrical contractor.

Built and run for

Houston home-service & trade businesses

· Greater Houston

Mastodon owns the Google profile work, the ad build, the review engine, and the day-to-day management. You keep your phone number, your crew, your pricing, and your way of closing a job. We just make sure the right buyer finds you first.

Where you show up

Top 3 map

Coverage

All of Houston

What you get

Calls, not clicks

Where this fits Local businesses with a high job value and a process that already works once the phone rings. We do not change how you build or quote. We make sure you get the call in the first place, and that the call is the right kind of job.

Why electrical and generators are a perfect fit

Electrical work is exactly the kind of buyer this works for: high-value and urgent jobs, a customer who is ready to spend, a decision that starts with a Google search, and a local market where being the most visible and most trusted name wins the job. Houston storms and grid scares have homeowners installing whole-home generators in record numbers, and every home and business needs a licensed electrician eventually. The demand is already there. The only question is whether they find you or the other guy. You are not paying us to guess. You are paying us to run a proven local playbook, tuned to electrical and generator work in Houston.

03 · The plan

Two engines. One goal. The right calls, on repeat.

Half of this gets you found for free on the map. The other half puts you at the very top the day we launch. Here is everything that gets done.

Claim and lock down your Google profile

We claim and verify your Google Business Profile, then fix everything that decides whether you show up: the right categories, every service you offer, your service area across Houston metro, hours, and a clean, consistent name, address, and phone everywhere online. This is the foundation that gets you onto the map.

Fill it with proof

Photos of your finished work, generators, panels, and commercial jobs, clear descriptions of every service, your license and insured status, and the details buyers look for before they call. A profile that looks like the real deal beats an empty one every time, even when the empty one is closer.

Turn happy customers into a wall of reviews

Reviews are the single biggest reason one electrician gets picked over another. We set up a simple system that asks every happy customer for a review at the right moment, so your star count climbs steadily and you keep pulling ahead of competitors.

Keep the profile active

Google rewards profiles that stay alive. We post your recent work and answer the questions buyers ask, every week, so you keep climbing in the map and stay ahead of contractors who set it and forget it.

Google Ads on the searches that become jobs

We put you at the very top of Google for the exact searches that turn into real jobs, generators, panel upgrades, rewires, commercial service, and only in the parts of Houston worth targeting, like Katy, Sugar Land, The Woodlands, Memorial, Cypress, and Bellaire. You show up the day we launch, no waiting.

Stop wasting money on the wrong clicks

We block the searches that waste budget, like people hunting for DIY fixes, parts, jobs, or work you do not take. Call tracking shows us exactly which searches turn into real conversations, so every dollar works harder over time.

A clear page to land on, and proof of what is working

Clicks land on a simple page built to make people call or request a quote, not get lost. And every month you get a plain-English report: how many people found you, how many called, and what we changed to get you more.

04 · What you get

Everything built, run, and watched by us.

You do not touch any of the tech. You run the trucks and do the work. Here is exactly what is included, starting at $750 a month.

Setup · First month

Google profile claimed & verified

We take control of your listing, lock it down, and fix every setting that decides if you show up.

Full profile build-out

Right categories, every service, full Houston service area, hours, and clean contact info everywhere.

Photo & gallery setup

Your finished jobs, generators, and panels loaded in, so the listing looks like the real licensed pro you are.

Review system turned on

A simple way to ask every happy customer for a review, so your star count starts climbing.

Google Ads campaign build

Campaigns built on the searches that become real jobs, targeted to the Houston areas worth it.

Negative keyword shield

We block the cheap, DIY, and wrong-fit searches so your budget is not wasted from day one.

Call & lead tracking

So we know exactly which searches turn into phone calls and quote requests, not guesses.

Quote-ready landing page

A clean page that pushes people to call or request a quote instead of getting lost.

Ongoing · Every month after

Profile management

Weekly posts, answered questions, and fresh photos so you keep climbing in the map.

Review generation

We keep the review requests going so your star count and trust keep growing.

Daily ad management

We watch the ads every day, shift budget to what works, and cut what does not.

Always lowering your cost per call

Every month we tighten targeting and keywords so each dollar brings more real calls.

Plain-English monthly report

How many people found you, how many called, and exactly what we changed to get more.

Direct access to me

Text or email me directly when something comes up. No ticket queue. If it does not produce, we fix it.

05 · Do it yourself vs done for you

You could figure out Google yourself.
Or you could keep running jobs and let us handle it.

Side by side, honestly.

What it takes

Doing it yourself

Mastodon Marketing

Showing up on the map

Guesswork. Most electricians never crack the top three pins.

A proven process to get and keep you in the top three.

Reviews

You mean to ask, then forget. The count stalls.

A system that asks every happy customer, automatically.

Google Ads setup

Easy to burn cash fast on the wrong clicks.

Built for real electrical jobs, targeted to the right areas.

Wasted spend

You pay for DIY and parts searches you do not want.

Blocked from day one. Every dollar works harder over time.

Your time

Nights and weekends fighting dashboards.

Zero. You do the work. We run the marketing.

Knowing what works

No idea which clicks became calls.

Call tracking and a plain monthly report you can read.

Who owns it

Scattered logins, easy to lose track of.

You own your profile, your ad account, your number. Always.

Doing it yourself is not free. It costs your evenings, your patience, and the jobs that go to a competitor while you are out on a call. The first month this lands you one extra generator install, it has paid for itself many times over.

06 · Your investment

Start small. Grow it as the jobs come in.

No big upfront fee. No long contract. You start at $750 a month, and the fee only climbs as the results show up. Four pillars, and you only move up when you can already see it working in your own business.

PILLAR 1 · GET FOUND
Where everyone starts

Google Business Profile optimization plus Google Ads management, fully built and run for you. Setup included. Recommended ad budget $1,000 to $1,500 a month, paid straight to Google.

$750per month, to start

PILLAR 2 · MOMENTUM
The phone is ringing

Unlocks at 10+ quality leads a month, held about two months. We widen your reach across Houston, put the review engine on autopilot, and build a dedicated quote page. Ad budget grows to about $1,500 to $2,500.

$1,250per month

PILLAR 3 · TRACTION
Jobs are closing

Unlocks at 2+ booked generator or major electrical jobs a month from our marketing. We add follow-up ads for people who looked but did not call, go after competitors' customers, and put your finished-job photos and video to work. Ad budget about $2,500 to $4,000.

$1,750per month

PILLAR 4 · MARKET LEADER
The Houston name for electrical

Unlocks at 4+ booked projects a month, or a revenue target you set. The full engine running together across map, search, follow-up, and reputation, with priority management. Ad budget $4,000 and up.

$2,250per month

Your ad budget

Always paid by you, straight to Google, never marked up. You set it and you control it. The bands above are just what works at each stage, not a bill from us.

You control it

Contract length

Month-to-month. 30-day notice to cancel. No penalties, no long-term lock-in. You stay because it works.

Month-to-month

Where you start

Pillar 1, plus an ad budget you control and that goes straight to Google.

$750per month to start, grows on results

No surprise invoices, ever The fee only steps up by mutual agreement on our monthly call, once a milestone is hit and held for about two months. You will always see it coming, and it only happens because the leads and jobs are already there. The fee grows when your business grows, and not a moment before. We only make more when you make more.

07 · Timeline

From go-ahead to live on Google in about 4 weeks.

Week 1 · Claim & plan

Quick kickoff call. We claim and verify your Google profile, pull your job photos and service details, and research the exact searches and Houston areas worth targeting.

Week 2 · Build

We build out the full profile, set up the review system, build your Google Ads campaigns, add the negative keyword shield, and wire up call and lead tracking so nothing is a guess.

Week 3 · Launch

Ads go live and your profile starts working. The phone can ring from day one of launch. We watch it closely and adjust in real time.

Week 4 · Dialed in

We tighten targeting, cut what is not working, and lock in what is. By the end of the month you have a steady, predictable flow of the right calls, and a report that shows it.

An honest note on results How fast the calls come depends on your ad budget, the season, and how aggressive you want to be. Showing up at the top of the ads happens on launch day. The map and reviews build over the first weeks. What is guaranteed is the work, the system, and the accountability behind it. If it does not produce, we fix it.

08 · Next steps

Exactly what happens after you say yes.

Give us the go-ahead

A simple one-page agreement: the scope, the $750 a month to start, and month-to-month terms. Signed online in about five minutes.

Kickoff call · 30 minutes

We get aligned on the services you offer, your best photos, your service area, your phone setup, and the kind of jobs you want more of.

We build · Weeks 1 and 2

You hand over access. We claim the profile, build it out, set up reviews, build the ads, and wire up tracking. You do not lift a finger.

Launch · Week 3

Ads go live, the profile starts working, and the phone can start ringing. We watch it closely and tune in real time.

First review · Day 30

We walk through the numbers together: who found you, who called, what worked, and the plan to bring you even more next month.

Ready when you are

Ready to own electrical in Houston?

Every week you wait, those jobs go to someone else. Let us get you found first.

Text us your thoughts (832) 979-8426 · replies usually within the hour